Why use digital advertising?
Companies use digital advertising for a variety of reasons, including:
- Increasing brand awareness
- Improving product sales
- Generating qualified leads
- Driving repeat purchases
- And more
What motivates businesses to use online digital advertising, however, comes its range of advantages. When you use digital advertising, you provide your company with a measurable and cost-effective strategy that drives the kind of results you want.
A few of the most mentioned benefits of digital advertising include:
1 DIGITAL ADVERTISING REACHES YOUR TARGET AUDIENCE
Purchase a billboard, and you can hope that your target audience not only sees it but also acts on it. There are zero guarantees, though, especially when you’re targeting drivers inside and outside your target audience.
A digital ad campaign, however, is the exact opposite.
With digital advertising, you’re reaching (and directing your ad spend) towards the people with actual interest in your business. Using targeting options like location, interests, and behavior, you can ensure your ads focus on the people that matter most to your business.
Not to mention, with online digital advertising, you’re reaching people when they want to be reached.
Instead of trying to get their attention on the highway, you’re connecting with them when they’re searching for your business or researching products in your industry. Digital advertising pulls people to your company versus pushing them towards it.
2. DIGITAL ADVERTISING PROVIDES MEASURABLE RESULTS
Whether it’s offline or online, you want to track your advertising initiatives.
Otherwise, how can you prove that your strategy worked?
Luckily, it’s easy to track and monitor your online digital advertising efforts. Digital ad platforms, like Google Ads, often monitor your campaigns for you. Just log into your account and view your data. You can even export it into reporting tools like Google Data Studio for review.
Digital ad campaign data not only helps your team show the results of your strategy but also find opportunities for improvement. For example, if you have a low-performing ad, you could brainstorm new copy, images, and more to increase its performance.
3.DIGITAL ADVERTISING SUPPORTS EVERY AD BUDGET
Whether you’re operating a small business or massive enterprise, you can use digital advertising.
Compared to traditional advertising, online digital advertising allows your business to create a budget. You don’t have to fulfill specific budget requirements to launch a billboard or air a television commercial. Instead, you decide what you’ll spend (and what you’ll pay) for your ads.
Many online advertising platforms also prevent pay-to-win schemes.
A company, for example, can’t place a higher bid to earn the best ad placement. They also need to deliver a relevant ad and excellent user experience. This bidding model allows all businesses to achieve excellent ad placements without bidding an obscene amount.