Author Archives: digital

What is digital advertising ?(2) The future of digital advertising

Why use digital advertising? Companies use digital advertising for a variety of reasons, including: Increasing brand awareness Improving product sales Generating qualified leads Driving repeat purchases And more What motivates businesses to use online digital advertising, however, comes its range of advantages. When you use digital advertising, you provide your company with a measurable and […]

What is digital advertising? (1)

What is digital advertising? Digital advertising is a targeted, data-driven advertising strategy for reaching consumers in every stage of the buying funnel and moving them from one stage of the buying funnel to the next. From awareness to purchase, you can use digital media advertising (and online ad channels like Google) to drive revenue. How is digital […]

Top important indicators of measuring the effectiveness of Digital Marketing on the website

In order to measure your marketing effectiveness, you can start with the analytics and data from your business website through Google Analytics. Here are some of the important indicators that I have compiled according to my personal experience, you can refer to for monitoring and analysis: Unique visitor: This is the number of individuals who […]

The Basic Guide for SEO (1)

What is SEO? Session 1. Introduction This session will help build your foundational SEO knowledge and confidence as you move forward.SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results […]