Session 1. Introduction
This sesstion will help build your foundational SEO knowledge and confidence as you move forward.
1.What is SEO?
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results
Basically SEO is not a trick to trick Seach engine . It’s simply about creating a website with code and format optimization that makes it easier for search engines to crawl your site.
2. Why SEO is important?
Search engines such as Google, Bing, DuckDuckgo, Yahoo, etc. are often the biggest resource that brings organic traffic (organic traffic) to most websites.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
Search engines are getting smarter, but they still need our help.
Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.